Work Samples

A content strategy and writing project focused on creating a structured, engaging newsletter that delivers clear, actionable insights to a B2B SaaS audience. Role: Growth Marketer Responsibilities: Newsletter content strategy and structureWriting and editing newsletter contentContent organization for readability and flowTranslating industry insights into actionable takeawaysMaintaining consistency in tone and messaging Project Overview Budvue is

A multi-channel rebrand project combining website UX, content strategy, and marketing design to communicate global impact in development finance. Role: Marketing & Communications Manager Responsibilities: Project Overview Momentus is a global advisory firm focused on development finance, supporting institutions such as development banks, governments, and financial organizations. This project focused on rebranding and modernizing the

Creating marketing campaigns shouldn’t feel like navigating five different tools at once. Yet many platforms still require users to jump between dashboards, making the process confusing, especially for non-technical users. In this project, I explore how clear documentation and UX writing can simplify campaign creation through a single, guided workflow. I create a fictional SaaS

This case study explores the design of a responsive e-commerce homepage, focused on improving product discovery, simplifying navigation, and creating a seamless user entry experience across mobile, tablet, and desktop. The homepage is one of the highest-impact pages in an e-commerce experience and can determine within the first 5 seconds whether a viewer will convert