SEO Content Strategist & Copywriter
I turn complex ideas into clear, high-converting content that ranks and drives traffic
I’m Rizwana Shaikh, an SEO, content strategist and copywriter with 6+ years of experience helping businesses turn complex ideas into clear, structured, and effective content and rank better online.
I specialize in improving content that feels confusing, overly technical, or difficult to follow. Whether it’s a website, report, or long-form piece, I focus on clarity, flow, and structure so your audience understands what you do and what to do next.
My background in journalism, digital marketing, and visual design allows me to combine strong writing with UX, SEO thinking and content structure. I write content and then improve how it works.
I’ve worked across SaaS, education, and service-based organizations, improving SEO, creating website copy, marketing content, and long-form materials that improve usability, strengthen messaging, and support better user decisions.
Rizwana Shaikh
Education
Journalism Diploma
2017 – 2019
Southern Alberta Institute of Technology (SAIT)
Inbound & Content Marketing Certificate
2021
HubSpot Academy
Google Analytics for Beginners
2021
Google Analytics Academy
Experience
SEO, Content Strategist & Copywriter (Freelance)
2019 – Present
I help businesses improve clarity across their websites, content, and digital materials so users can quickly understand what they do and take action.
My work focuses on identifying where content feels confusing, overly complex, or difficult to navigate, and rewriting it to improve structure, flow, and usability. This includes website copy, long-form content, and customer-facing materials.
I combine content strategy, SEO, UX thinking, and strong writing to turn complex ideas into clear, accessible, and effective content.
Growth Marketer
Budvue · 2024 –2025
I created product-focused content and educational resources that helped customers better understand platform features and marketing workflows.
My work included improving SEO, writing structured blog content, feature explanations, and customer-facing materials designed to improve clarity and reduce friction during onboarding and adoption.
I worked closely with product and design teams to translate platform functionality into clear, user-focused messaging across websites, campaigns, and communications. I also used engagement data to identify gaps in understanding and improve content effectiveness.
Communications & Marketing Manager
Momentus Global Development Ltd. 2024
I led the development of company messaging and structured communications during a full organizational rebrand.
My work focused on translating complex financial and development concepts into clear, accessible messaging across websites, reports, and internal materials. I collaborated with leadership and cross-functional teams to ensure consistency and clarity across all content. This included improving how services, initiatives, and internal processes were communicated, making information easier to understand for both technical and non-technical audiences.
Marketing Coordinator
Academy of Learning Career College · 2023
I supported website and marketing content improvements to strengthen SEO, clarity, user experience, and overall messaging across digital and print materials.
My work included updating website copy to make programs and offerings easier to understand, ensuring content aligned with user needs and reduced confusion during the decision-making process. I also created and refined marketing materials, coordinated content across channels, and maintained consistency in messaging across digital and in-person touchpoints.
Marketing Coordinator
Sundance College & NEO Canada · 2022 – 2023
I supported the development and execution of digital content across web, email, and social platforms.
My work included SEO, writing and editing marketing materials, coordinating content production, and ensuring messaging remained clear and consistent across channels. I collaborated with internal teams to support campaign execution while maintaining strong editorial standards.
Content Marketing Team Lead / Digital Marketing Team Lead
ABM College & Alivio Care · 2019 – 2021
I led a team responsible for producing digital content across websites, blogs, and social platforms.
My role focused on improving SEO, content clarity, consistency, and alignment with business goals. I planned and managed content production, edited materials for quality and structure, and developed content strategies to support engagement and lead generation.
Multimedia Journalist / News Writer
Airdrie Echo · The Weal · Federation of Calgary Communities · 2018 – 2019
I produced news and feature stories for print and digital publications, conducting interviews, researching topics, and writing clear, accurate content for diverse audiences.
This role built a strong foundation in research, structured writing, and editing, skills I continue to apply in simplifying complex information today.
How I can Help
I help businesses improve and rewrite content so it’s clear, structured, and easy for users to understand and act on.
01
Website SEO Page & Copy
I write and optimize website pages to improve rankings, clarity, and conversions. This includes keyword-informed homepages, landing pages, and service pages that guide users toward action.
02
SEO Content Editing & Rewriting
I edit and refine existing content to improve rankings, search intent alignment, and performance. This includes on-page SEO, structure, and clarity improvements.
03
UX & SEO Product Content
I create user-focused, search-informed content that helps people understand and navigate products. This includes onboarding, feature pages, and SEO-driven product content.
04
SEO Blogs, Guides & Long-Form Content
I plan, write, and optimize long-form content designed to rank and drive traffic. This includes blog posts, guides, and resources aligned with search intent.
05
Content Structure, Internal Linking & SEO Strategy
I restructure content to improve SEO performance, navigation, and flow. This includes internal linking, information hierarchy, and content optimization.
06
SEO Documentation & Help Content
I create structured help content and knowledge bases that improve search visibility and help users find answers through search.
Samples of My Work
Selected work focused on improving clarity, structure, and user understanding across websites, products, and content.
Endorsements
Here’s what it’s like to work with me.
Rizwana has a rare ability to take complex ideas and turn them into clear, structured content. Her strategic thinking and attention to detail helped us improve how we communicate our services and present information to our audience. She is thoughtful, organized, and consistently delivers high-quality work. Working with her was a smooth and productive experience.
M Baten
Working with Rizwana on our website and communications materials was an excellent experience. She brought clarity and structure to our messaging while managing the project professionally from start to finish. Her ability to translate ideas into clear, well-organized content made a noticeable difference in how our information is presented. I would gladly collaborate with her again.
A Richards
Big Names I Worked With
Available for SEO-driven content, website copy, content optimization, and clarity-focused projects.
Contact Me
I look forward to working with you.