Experienced Content Strategist Driving SEO-Led Growth
I’m Rizwana Shaikh, a Content Strategist With 6+ Years of Experience in The Field
I help brands grow through content strategy and SEO. My work focuses on building scalable content systems that improve search visibility, support growth goals, and convert attention into action.
With roots in journalism and experience across B2B, education, and SaaS, I bring structure, insight, and clarity to every stage of the content lifecycle.
Rizwana Shaikh
Education
Journalism Diploma
2017 – 2019
Southern Alberta Institute of Technology (SAIT)
Inbound & Content Marketing Certificate
2021
HubSpot Academy
Google Analytics for Beginners
2021
Google Analytics Academy
Experience
Digital Marketing Consultant (Content Strategy & SEO)
July 2019 – January 2026
I work as a digital marketing consultant providing content strategy, SEO, and growth-focused marketing services to businesses across Canada. My work includes auditing digital ecosystems, developing tailored content and SEO strategies, conducting keyword research, and optimizing websites for search visibility, user experience, and conversion. I create and oversee content across blogs, websites, email campaigns, social media, and paid channels, while using analytics tools such as Google Analytics and SEMrush to guide decision-making. I also support clients through training, workshops, and ongoing optimization to ensure long-term performance and ROI.
Growth Marketer
Budvue · October 2024 – December 2025
I develop and execute digital marketing strategies targeting cannabis dispensaries and retail technology professionals. My role focuses on SEO implementation, content optimization, paid and organic campaign performance, and A/B testing to improve acquisition and engagement. I manage and optimize email marketing campaigns, analyze performance data to identify growth opportunities, and refine content strategy based on measurable outcomes.
Communications & Marketing Manager
Momentus Global Development Ltd. · October 2022 – March 2024
I led the development and execution of comprehensive marketing and communications strategies to support thought leadership and business growth. As project manager, I spearheaded a full company rebrand and oversaw all marketing initiatives across digital and print channels. My responsibilities included SEO strategy, website development, email marketing, internal communications, and performance tracking, while working closely with leadership and external partners to ensure cohesive brand positioning and measurable results.
Marketing Coordinator
Sundance College & NEO Canada · February 2022 – September 2022
I supported content strategy and execution across social media, paid advertising, email, and web. My role included managing content calendars, writing and editing marketing copy, creating ad creatives, coordinating video production, and ensuring all content followed SEO best practices. I also contributed to persona development, marketing research, and cross-team coordination to ensure campaigns met deadlines and strategic goals.
Content Marketing Team Lead / Digital Marketing Team Lead
ABM College & Alivio Care · December 2019 – July 2021
I led content strategy and execution across digital platforms, managing writers and overseeing all content production. My work included keyword research, SEO optimization, blog planning, social media strategy, Google My Business content, and analytics-driven performance improvements. I collaborated directly with leadership, reported on KPIs, coordinated campaigns and events, and ensured brand consistency across web, email, social, and print channels.
Multimedia Journalist / News Writer
Airdrie Echo · The Weal · Federation of Calgary Communities · 2018 – 2019
I worked as a journalist and storyteller, gathering stories through interviews, research, photography, and on-site reporting. I wrote news and feature content for print and digital publications, developing strong foundations in audience-focused storytelling, accuracy, and editorial discipline—skills that continue to inform my approach to content strategy and SEO today.
My Services
I help brands grow through strategy-led content, SEO, and data-informed marketing systems.
01
Content Strategy & Planning
I design SEO-led content strategies that align business goals with audience intent. This includes content audits, editorial planning, keyword mapping, and building scalable content systems that support long-term growth.
02
SEO & Search Optimization
I help brands improve search visibility through keyword research, on-page optimization, internal linking, and content optimization. My approach blends technical best practices with high-quality, human-focused content.
03
Website & Landing Page Copy
I write clear, conversion-focused copy for websites and landing pages, grounded in research, user intent, and SEO strategy to turn traffic into action.
04
Email Marketing & Newsletters
I create and optimize email campaigns and newsletters that support engagement, retention, and lead generation, using performance data to continuously refine messaging.
05
Brand Messaging & Voice
I help businesses clarify their positioning and brand voice, translating complex ideas into accessible, consistent messaging across digital channels.
06
Analytics & Performance Insights
I use tools like Google Analytics and SEO platforms to track performance, interpret data, and adjust content strategies based on measurable outcomes.
Samples of My Work
Endorsements
Here’s what clients say about me.
Rizwana’s creative stratgies and content helped my business see growth like never before. She’s easy to work with and delivers results as expected.
M Baten
Having Rizwana develop the new website was a great overall experience. her professionalism and attention to detail while managing the project timeline helped everyone celebrate the new launch.
A Richards
Big Names I Worked With
Contact Me
I look forward to working with you.