A multi-channel rebrand project combining website UX, content strategy, and marketing design to communicate global impact in development finance.
Role: Marketing & Communications Manager
Responsibilities:
- Content strategy and website copy development
- UX planning and wireframing
- Brand messaging and positioning
- Marketing asset design (social, print, event materials)
- Cross-channel campaign alignment
Project Overview
Momentus is a global advisory firm focused on development finance, supporting institutions such as development banks, governments, and financial organizations.
This project focused on rebranding and modernizing the company’s digital presence, ensuring clarity, credibility, and global positioning across web and marketing touchpoints.
The Problem
The existing digital presence lacked clear structure, making it difficult for users to understand services, navigate content, and connect with the brand’s impact.
The Solution
I developed a structured content system and supporting visuals to:
- Highlight global impact and credibility
- Simplify complex information
- Improve navigation and hierarchy
- Align messaging across web and marketing materials
Website Content Strategy
I developed structured website content covering core pages such as Home, What We Do, Impact, and Contact, ensuring consistent messaging and clear user pathways.
UX Wireframes
I created wireframes to define layout, content hierarchy, and user flow across the homepage and key landing pages.
Marketing and Brand Assets
Social Media Design
Designed social media content to communicate brand milestones and reinforce positioning in global development finance.
Postcard Design
Created print and digital collateral highlighting key messaging, services, and global impact metrics.
Event Invitation
Designed branded event materials to support the Momentus rebrand launch and stakeholder engagement.
Key Takeaways
- Structured content improves clarity for complex industries
- UX hierarchy reduces user confusion and improves engagement
- Consistent branding strengthens credibility across channels
- Multi-channel alignment creates a cohesive brand experience
Interested in working with me? Contact for more details.